Search & AI visibility audit report

samplepets.example

31issues found

across 53 checks · 22 passed

What a machine gets6 of 9 Website health11 of 21 Sitemap3 of 3 Content0 of 1 AI answers1 of 3 Search1 of 15

Checks passed per area. Every check is named in its section below.

Hybrid (6 physical [city] stores + Shopify e-commerce with same-day local delivery).

Prepared for Sample Pet Co.Website samplepets.exampleService Standard AuditPlatform Shopify

Every line names what it was checked with. Page checks cover 40 pages sampled evenly from the 199 we found, not the whole site.

Summary

What the machines get, and what they do with it

The site carries 22,879 words across 40 pages, and its homepage scores 93.41 out of 100 on the usual technical measure. Most of it reaches a machine that does not run JavaScript, but 18% does not: 4,023 words exist only after the scripts have run. Separately, the structured data is written on every page and thrown away on every page: it does not parse, so a machine discards the block whole.

18,856

words a machine receives, of 22,879

0 of 78

passages a machine could quote

1 of 15

ChatGPT answers naming you

10 of 15

searches reaching the top 10

Top issues

The 5 most serious of 31

Priority reflects our assessment, not a measurement of lost sales.

Your structured data is thrown away before it is read

high

Evidence: 40 of 40 pages carry a block that does not parse. The parser stops at: SyntaxError: Unexpected non-whitespace character after JSON at position 234 (line 14 column 1)
Why it may matter: Structured data is what lets a machine state your name, address and hours without guessing. A block with a syntax error is not read partially: it is discarded whole, so the work of writing it counts for nothing. Everything else on the page still reads normally, which is why nobody notices.
What to do: One fix in the template that writes it. Usually two objects share one script tag without being wrapped in an array; either wrap them or give each its own tag.

Not one passage on the site is ready to be quoted

high

Evidence: 78 passages scored across 40 pages, and none reached the bar. 47 are close, 31 are not.
Why it may matter: An assistant answering a customer lifts one passage and quotes it. A passage qualifies when it answers a question directly, stands on its own without the rest of the page, reads cleanly and carries a fact worth repeating. Yours read as page furniture: headings, buttons and short lines that mean nothing lifted out.
What to do: Take the questions in "What people actually ask" and answer each one in a section of its own: the question as the heading, then a hundred words that stand alone.

18% of your words only exist after scripts run

medium

Evidence: 4,023 of 22,879 words are missing from the server response.
Why it may matter: No page is empty, so this is not the whole story, but that share is invisible to any reader that does not run scripts. Which parts matter depends on what is in them.
What to do: Ask whoever built the site which sections are filled in by script, and move the ones that carry your actual sales copy into the server response.

The main content takes 16.8 s to appear

medium

Evidence: 16.8 s in a synthetic mobile test. There is not enough real-user traffic on this site for Google to report what actual visitors see, so this is a diagnostic measurement rather than a record of anyone's visit.
Why it may matter: Google treats anything over four seconds as poor. On a phone connection that is long enough for someone to go back to the results and pick the next business.
What to do: Start with the largest image on the homepage: size it for the screen it appears on and let it load first. The unused JavaScript in the same table is the other half.

Your markup describes the pages, not the business

medium

Evidence: Structured data is present and valid on 40 pages, and no Organization or LocalBusiness block, so the markup describes pages but never the business itself.
Why it may matter: The part a machine needs in order to state who you are, where you work and how to reach you is the part that is missing. What is there describes the page it sits on, which is not the question a customer asks an assistant.
What to do: Add an Organization or LocalBusiness block naming the business, the area served and the contact details. The ready-to-paste version is in "For your developer".

The business

What you told us, in your words

Everything below is measured against this. If any of it is wrong, the priorities change.

What the business does	hybrid (6 physical [city] stores + Shopify e-commerce with same-day local delivery)
Platform	Shopify
Competitors you named	a.example, b.example
Searches you care about	pet store [city], dog food [city], cat food [city], pet supplies [city], raw dog food [city], pet food delivery [city], same day pet food delivery [city], cat litter [city], best dog food [city], puppy food [city], acana dog food [city], fromm dog food [country], pet store near me [city], dog treats [city], cat food delivery [city]

Part 1 / The cause

What a machine actually receives

This is the whole report in one section. Everything in Part 2 follows from it.

Words on the site, and words a machine actually receives

Check	Result	What was measured	Checked with
Text in the server response	Check	18,856 of 22,879 words (82%), across all 40 pages	the pages, loaded twice: with and without JavaScript
Pages empty without JavaScript	Pass	none of the 40 pages	the pages, loaded twice: with and without JavaScript
Passages an assistant could quote	Fail	0 of 78 passages reach the bar	the pages, loaded twice: with and without JavaScript

Structured data

Check	Result	What was measured	Checked with
Structured data in the server response	Pass	present in the server response on all 40 pages checked	the structured data in the server response
Malformed structured data	Fail	40 of 40 pages carry a block an assistant skips entirely, because it does not parse	the structured data in the server response
Retired markup types	Pass	no HowTo, and no FAQPage of the kind Google stopped showing	the structured data in the server response

Permission to read the site

Check	Result	What was measured	Checked with
AI assistant access to your site	Pass	all 7 crawlers that serve live answers are allowed to read the site	the robots.txt file on the site
AI training crawlers	Pass	all 8 model-training crawlers are allowed to read the site	the robots.txt file on the site
Sitemap declared in robots.txt	Pass	robots.txt points to https://samplepets.example/sitemap.xml	the robots.txt file on the site

Part 1 / The cause

Website health

Check	Result	What was measured	Checked with
Largest Contentful Paint (loading)	Check	2733ms at the 75th percentile of real visitors to this page (average)	Google PageSpeed Insights
PageSpeed performance score (lab)	Fail	40/100 in a synthetic mobile test (diagnostic, not field data)	Google PageSpeed Insights
First paint (lab)	Fail	3.8 s in a synthetic mobile test. This is when the visitor stops looking at a blank screen.	Google PageSpeed Insights
Largest paint (lab)	Fail	16.8 s in a synthetic mobile test. When the main thing on the page finally appears. Google calls anything over 4 seconds poor.	Google PageSpeed Insights
How quickly the page fills in (lab)	Fail	7.5 s in a synthetic mobile test. Not a single moment but how long the page keeps changing.	Google PageSpeed Insights
Time the page ignores taps (lab)	Fail	890 ms in a synthetic mobile test. How long scripts hold the page busy while someone is trying to use it.	Google PageSpeed Insights
JavaScript downloaded and never used	Fail	703 KiB in a synthetic mobile test. Bytes the visitor pays for on their connection and nothing runs.	Google PageSpeed Insights
Image formats on the homepage	Fail	20 of 20 homepage images use the older JPEG/PNG format, 0 use a modern one (WebP/AVIF)	the homepage images, weighed as files
Oversized images on the homepage	Check	18 of 20 homepage images are over 100 KB each	the homepage images, weighed as files
Total image weight on the homepage	Check	24100 KB of images on the homepage alone	the homepage images, weighed as files

11 checks passed

Check	Result	What was measured	Checked with
Homepage technical score	Pass	93.41 out of 100, homepage only	the homepage as a crawler reads it
Homepage open to search engines	Pass	nothing on the homepage blocks it from being indexed	the page the server returned, before anything ran in the browser
HTTPS certificate	Pass	the site loads over HTTPS with a valid certificate	the page the server returned, before anything ran in the browser
Main heading on the homepage	Pass	one H1: [city] Pets	the page the server returned, before anything ran in the browser
Mobile viewport tag	Pass	the page declares a mobile viewport	the page the server returned, before anything ran in the browser
Server response time	Pass	the server answered in 456 ms, measured from Sydney (median of 3 pages)	the page the server returned, before anything ran in the browser
Text compression	Pass	the page is sent compressed (br)	the page the server returned, before anything ran in the browser
XML sitemap	Pass	sitemap found via robots.txt	the page the server returned, before anything ran in the browser
Interaction to Next Paint (responsiveness)	Pass	112ms at the 75th percentile of real visitors to this page (fast)	Google PageSpeed Insights
Cumulative Layout Shift (visual stability)	Pass	0 at the 75th percentile of real visitors to this page (fast)	Google PageSpeed Insights
The llms.txt file	Pass	present, 4526 bytes. It is a way of telling an assistant what matters on the site. No major assistant has publicly confirmed reading it, so treat it as a bet, not a fix	the page the server returned, before anything ran in the browser

Part 1 / The cause

What the sitemap leaves out

The sitemap is how a search engine learns which pages exist. This compares it against the pages actually reachable on the site.

Check	Result	What was measured	Checked with
Pages found	Pass	200, of which 199 are distinct pages	the sitemap, routes observed on publicly accessible pages, and a rendered crawl
Declared in the sitemap but unreachable	Pass	0 pages	the sitemap, routes observed on publicly accessible pages, and a rendered crawl
Published but never declared	Pass	0 pages	the sitemap, routes observed on publicly accessible pages, and a rendered crawl

Part 1 / The cause

What the pages say, block by block

A machine answering a customer does not read a page top to bottom. It lifts the one passage that answers the question. This scores every passage on the site for whether it could be lifted: does it answer directly, does it stand alone, does it read cleanly, does it carry facts, does it say something of its own.

The passages on the site, scored for whether an assistant could quote them

A passage qualifies when it answers a question directly, stands on its own and carries a fact worth repeating.

Check	Result	What was measured	Checked with
Passages a machine could lift and quote	Fail	0 of 78 blocks score as quotable	the pages, loaded twice: with and without JavaScript

0 of 78 sampled passages met our content-readiness criteria. This is an assessment under SEENMETRIC methodology, not a Google or AI-provider score, and not a prediction that any passage will be cited.

Outside the audit

Passive observations on public response headers

Outside the scope of this audit, and here because we saw it. None of this affects your position in search or whether an assistant cites you, so none of it is counted in the figures above. It protects the person on your site, and it is a setting on your server or CDN rather than a change to the site. No penetration testing or other intrusive security assessment was performed: these observations do not certify that the website is secure or free from vulnerabilities.

Check	Result	What was measured	Checked with
Protective response headers	Context	1 of 6 are missing on every page: permissions-policy. They protect the person on your site, not your position in search	the response headers on every page
Server announces its own software	Context	the server header names what is running behind the site. No hole by itself; it shortens the work for someone hunting a known one	the response headers on every page

Part 2 / The consequence

What ChatGPT answers when a customer asks

15 questions and searches, put to ChatGPT with web search on. Sample Pet Co. appears in 1 of them. These are answers a person reads, not an index of mentions.

1 of 15

real ChatGPT answers named the business or its site

ChatGPT, real answer

1 / 15

Google writes its own answer

1 / 15

Cited inside that answer

0 / 1

If you’re looking for pet stores in [city], here are some good options: Competitor C — [street address]; excellent for dog and cat food, treats, toys, and supplies. It’s a particularly convenient option around [neighbourhood]. Competitor C Competitor B — [street address] W; good for nutrition-focused shopping and specialty foods. PAWMART - Pet Store, Pet Grooming , Pet B…

From the answer to "pet store [city]", one of 15.

Who gets named instead

Counted across every answer. Each name carries the question it came from: an answer about home pest control names pest controllers, and they are listed as what the assistant said, not as your competitors.

Competitor G

6 of 15 answers

Competitor B

5 of 15 answers

Competitor E

4 of 15 answers

Competitor J

4 of 15 answers

Competitor C

3 of 15 answers

Competitor A

3 of 15 answers

Sample Pet Co.

1 of 15 answers

Check	Result	What was measured	Checked with
Sample Pet Co. named by ChatGPT	Check	1 of 15 answers to real questions	ChatGPT, asked with web search on
Named instead of you	Context	Competitor G (6), Competitor B (5), Competitor E (4), Competitor J (4), Competitor C (3), Competitor A (3), Competitor I (2), Competitor F (2), Competitor H (2), Competitor D (2), Competitor O Premium pet food and supply delivery (2), out of 15 answers	ChatGPT, asked with web search on
Google writes its own answer above the results	Fail	on 1 of the 15 questions checked. It quotes c.example, a.example, d.example, e.example, www.facebook.com, and not you	the answer Google writes above the results
Times assistants mention this site	Pass	11 across the questions in this index. Next after you: a.example (6), f.example (4), www.google.com (4)	how often assistants mention the site

Part 2 / The consequence

What people actually ask

141 real phrasings, taken from the questions and follow-up searches Google itself shows on these results. Not our guesses about how customers talk. The site publishes 40 pages carrying 22,879 words between them; which of these questions they answer is worth checking page by page.

Questions Google shows for these searches · 49

Each one is a ready-made page heading. Answer it under that heading in a hundred words that stand alone, and there is something to quote.

What they type
Is there an animal store in [city]?
Can pet stores sell dogs in Ontario?
Who are the top pet retailers in [country]?
Which pet store is cheaper?
Is ACANA considered a good dog food?
Where can I buy ACANA dog food in [country]?
Which stores sell ACANA dog food?
What is the lawsuit against ACANA?
Do vets recommend Fromm dog food?
What is the number one healthiest dog food in [country]?
Is Fromm a local company?
Is Fromm a high quality dog food?
Do pet stores sell dogs in Ontario?
What is the largest pet store in [country]?
What are the best dog treats in [country]?
What is the healthiest treat you can give a dog?
What are the top 10 healthiest dog treats?
What are the best store-bought treats for dogs?
What is the best cat food delivery service?
Where can I get pet food delivery in [city]?

92 follow-up searches people run next

What they type
Pet store [city] downtown
Pet store [city] that sell puppies
Best pet store [city]
Pet store [city] near me
Pet store [city] online
Best online pet store [country]
local owned pet stores
Competitor A
Where to buy acana dog food [city]
Acana dog food [city] locations
Acana dog food [city] price
What is wrong with Acana dog food
Acana dog food [country]
Acana Dog Food walmart
Acana dog food review
Acana dog food Costco
Fromm Dog Food [country] where to buy
Fromm Dog food near me
Fromm dog food [country] reviews
Fromm dog food reviews
Fromm Dog food Competitor B
Where to buy Fromm Dog food
Fromm Cat Food [country]
Where is Fromm dog food made
Best pet store near me [city]
Pet store near north york
Live pet store [city]
Pet store near bloor st w [city]
Pet store near Danforth Ave [city]
PetSmart [city] locations
Competitor A near me
Dog treats [city] wholesale
Homemade dog treats [city]
Dog Bakery [city]
Best dog treats [city]
Dog bakery Mississauga
Dog Bakery near me
The bakery dog treats
Dog treats near me
Free cat food delivery [city]

Part 2 / The consequence

Where you appear in search

The site holds a live top-10 position on 10 of the 15 searches named in your brief.

Your position on each search that matters, out of the top 10

A longer bar is a higher position. These are the live top-10 results; deeper rankings are in the table below.

Check	Result	What was measured	Checked with
Position for "pet store [city]"	Check	position 9 of the 9 results Google returned. The top places go to g.example, f.example, h.example	Google results for that search
Position for "acana dog food [city]"	Fail	nowhere in the 10 results Google returned. The top places go to i.example, i.example, i.example	Google results for that search
Position for "fromm dog food [country]"	Fail	nowhere in the 9 results Google returned. The top places go to j.example, e.example, b.example	Google results for that search
Position for "pet store near me [city]"	Check	position 10 of the 10 results Google returned. The top places go to f.example, k.example, reviewsite.example	Google results for that search
Position for "dog treats [city]"	Fail	nowhere in the 9 results Google returned. The top places go to l.example, m.example, h.example	Google results for that search
Position for "cat food delivery [city]"	Check	position 8 of the 10 results Google returned. The top places go to Competitor J.example, n.example, o.example	Google results for that search
Position for "dog food [city]"	Check	position 9 of the 9 results Google returned. The top places go to p.example, Competitor J.example, samplepets.example	Google results for that search
Position for "cat food [city]"	Check	position 10 of the 10 results Google returned. The top places go to o.example, n.example, samplepets.example	Google results for that search
Position for "pet supplies [city]"	Check	position 7 of the 9 results Google returned. The top places go to a.example, g.example, n.example	Google results for that search
Position for "raw dog food [city]"	Fail	nowhere in the 9 results Google returned. The top places go to q.example, r.example, s.example	Google results for that search
Position for "pet food delivery [city]"	Pass	position 3 of the 10 results Google returned	Google results for that search
Position for "same day pet food delivery [city]"	Check	position 7 of the 10 results Google returned. The top places go to Competitor J.example, n.example, samplepets.example	Google results for that search
Position for "cat litter [city]"	Check	position 7 of the 9 results Google returned. The top places go to samplepets.example, o.example, a.example	Google results for that search
Position for "best dog food [city]"	Fail	nowhere in the 8 results Google returned. The top places go to c.example, advicesite.example, www.reddit.com	Google results for that search
Position for "puppy food [city]"	Check	position 5 of the 9 results Google returned. The top places go to samplepets.example, p.example, j.example	Google results for that search

What people searching these phrases are trying to do · 15

Check	Result	What was measured	Checked with
What people want from "pet store [city]"	Context	navigational, at 61% probability	what people searching that phrase are trying to do
What people want from "dog food [city]"	Context	transactional, at 54% probability	what people searching that phrase are trying to do
What people want from "cat food [city]"	Context	transactional, at 42% probability	what people searching that phrase are trying to do
What people want from "pet supplies [city]"	Context	commercial, at 49% probability	what people searching that phrase are trying to do
What people want from "raw dog food [city]"	Context	transactional, at 47% probability	what people searching that phrase are trying to do
What people want from "pet food delivery [city]"	Context	transactional, at 69% probability	what people searching that phrase are trying to do
What people want from "same day pet food delivery [city]"	Context	transactional, at 93% probability	what people searching that phrase are trying to do
What people want from "cat litter [city]"	Context	navigational, at 37% probability	what people searching that phrase are trying to do
What people want from "best dog food [city]"	Context	commercial, at 78% probability	what people searching that phrase are trying to do
What people want from "puppy food [city]"	Context	transactional, at 59% probability	what people searching that phrase are trying to do
What people want from "acana dog food [city]"	Context	transactional, at 50% probability	what people searching that phrase are trying to do
What people want from "fromm dog food [country]"	Context	transactional, at 35% probability	what people searching that phrase are trying to do
What people want from "pet store near me [city]"	Context	navigational, at 39% probability	what people searching that phrase are trying to do
What people want from "dog treats [city]"	Context	transactional, at 66% probability	what people searching that phrase are trying to do
What people want from "cat food delivery [city]"	Context	transactional, at 79% probability	what people searching that phrase are trying to do

Part 2 / The consequence

The businesses in your place

The automatic competitor discovery returned no suitable candidates for this run. This does not mean the site has no search rankings. The comparisons below use separately selected websites and the stated keyword dataset.

Who links to you, and to them

Site	Result	What was measured	Checked with
samplepets.example (you)	Fail	155 sites link to it, 377 links in total. Spam signal 23 of 100, where lower is cleaner	links pointing at each site
a.example	Context	2658 sites link to it, 38084 links in total. Spam signal 10 of 100, where lower is cleaner	links pointing at each site
b.example	Context	4436 sites link to it, 25376 links in total. Spam signal 16 of 100, where lower is cleaner	links pointing at each site

Part 3 / Honest about the gaps

What this audit did not answer

Three different kinds of gap, so they are not counted as one.

Not bought for this audit · 13

The live test that puts the same questions to Claude and Perplexity as well as ChatGPT belongs to the Advanced Audit, not to this tier. The Google profile was not looked up for this run, so the questions that depend on it are listed here rather than answered.

Check	Result	What was measured	Checked with
Google profile claimed	Not included	this is not part of this check	your Google Business Profile
Google categories vs zone median	Not included	this is not part of this check	your Google Business Profile
Google profile description	Not included	this is not part of this check	your Google Business Profile
Opening hours on the Google profile	Not included	this is not part of this check	your Google Business Profile
Review count vs zone median	Not included	this is not part of this check	the reviews on your Google profile
Rating vs zone median	Not included	this is not part of this check	the reviews on your Google profile
Share of 1-2 star ratings	Not included	this is not part of this check	the reviews on your Google profile
What reviewers talk about	Not included	this is not part of this check	the reviews on your Google profile
LocalBusiness structured data	Not included	this is not part of this check	the site, compared against your Google profile
Phone on the site vs Google	Not included	this is not part of this check	the site, compared against your Google profile
Address on the site vs Google	Not included	this is not part of this check	the site, compared against your Google profile
Suburbs mentioned on the site	Not included	this is not part of this check	the site, compared against your Google profile
Claude and Perplexity	Not included	not asked for this audit	not run for this audit

Asked, and there was nothing there · 2

These are measured zeros rather than gaps: the question was put and the answer was none. On this site they all point the same way.

Check	Result	What was measured	Checked with
Searches this site already appears for	None found	none: the site does not currently rank for anything measurable	the searches this site already appears for
Sites competing for the same searches	None found	none returned, which follows from the line above	sites competing for the same searches

Part 4 / The plan

What to do, in this order

The engineering job, and it is one job

1 Deliver the page content in the server response. Everything else is already written; it is not arriving.

After that

2 Build the pages that answer the questions in "What people actually ask", with the prices and the region in the text. This one does wait for the engineering job: until the server sends the words, nobody reads them.
3 Verify the site in Google Search Console and Bing Webmaster Tools, and submit the sitemap in both. Both are free, and Bing's index feeds Microsoft Copilot's answers, a separate AI channel from the ones tested in this report.
4 When someone is next in the server config, add the missing protective headers. Not a visibility job, and it costs nothing while they are there.

Why this order. The engineering job is what makes new writing worth doing at all.

Part 4 / The plan

For your developer

Ready to paste. Hand this section to whoever maintains the site.

Organization and WebSite structured data, ready to paste

One block in the <head> of every page, in the HTML the server sends. It names the business to a machine without guessing. Fields come from your brief; check them before shipping, and add address or phone only if you want them public.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://samplepets.example/#organization",
      "name": "Sample Pet Co.",
      "url": "https://samplepets.example/",
      "description": "hybrid (6 physical [city] stores + Shopify e-commerce with same-day local delivery)"
    },
    {
      "@type": "WebSite",
      "@id": "https://samplepets.example/#website",
      "name": "Sample Pet Co.",
      "url": "https://samplepets.example/",
      "publisher": {
        "@id": "https://samplepets.example/#organization"
      }
    }
  ]
}
</script>

The missing protective headers, as config lines

One setting on the server or CDN, not a change to the site. Values below are the common safe defaults; tighten them if the site needs less.

Permissions-Policy: camera=(), microphone=(), geolocation=()

The server-response rule, in one paragraph

Every check in this report that failed on delivery comes down to one rule: anything that must be read by a machine has to be present in the HTML response the server sends, before any JavaScript runs. Test any page with curl -A "Mozilla/5.0" https://samplepets.example/page | grep "some words from the page": if the words are not in the output, no assistant sees them either. The pages that already pass are the pattern to copy for the ones that do not.

Appendix

Every check in this audit

All 88 rows, including the 20 that are context rather than a verdict on your site and the 15 with no answer. The 53 in the masthead are the ones that measure your site and got an answer.

Open all 88 rows

Check	Result	What was measured	Checked with
Text in the server response	Check	18,856 of 22,879 words (82%), across all 40 pages	the pages, loaded twice: with and without JavaScript
Pages empty without JavaScript	Pass	none of the 40 pages	the pages, loaded twice: with and without JavaScript
Passages an assistant could quote	Fail	0 of 78 passages reach the bar	the pages, loaded twice: with and without JavaScript
Structured data in the server response	Pass	present in the server response on all 40 pages checked	the structured data in the server response
Malformed structured data	Fail	40 of 40 pages carry a block an assistant skips entirely, because it does not parse	the structured data in the server response
Retired markup types	Pass	no HowTo, and no FAQPage of the kind Google stopped showing	the structured data in the server response
Homepage technical score	Pass	93.41 out of 100, homepage only	the homepage as a crawler reads it
Pages found	Pass	200, of which 199 are distinct pages	the sitemap, routes observed on publicly accessible pages, and a rendered crawl
Declared in the sitemap but unreachable	Pass	0 pages	the sitemap, routes observed on publicly accessible pages, and a rendered crawl
Published but never declared	Pass	0 pages	the sitemap, routes observed on publicly accessible pages, and a rendered crawl
Homepage open to search engines	Pass	nothing on the homepage blocks it from being indexed	the page the server returned, before anything ran in the browser
HTTPS certificate	Pass	the site loads over HTTPS with a valid certificate	the page the server returned, before anything ran in the browser
Main heading on the homepage	Pass	one H1: [city] Pets	the page the server returned, before anything ran in the browser
Mobile viewport tag	Pass	the page declares a mobile viewport	the page the server returned, before anything ran in the browser
Server response time	Pass	the server answered in 456 ms, measured from Sydney (median of 3 pages)	the page the server returned, before anything ran in the browser
Text compression	Pass	the page is sent compressed (br)	the page the server returned, before anything ran in the browser
XML sitemap	Pass	sitemap found via robots.txt	the page the server returned, before anything ran in the browser
Google profile claimed	Not included	this is not part of this check	your Google Business Profile
Google categories vs zone median	Not included	this is not part of this check	your Google Business Profile
Google profile description	Not included	this is not part of this check	your Google Business Profile
Opening hours on the Google profile	Not included	this is not part of this check	your Google Business Profile
Review count vs zone median	Not included	this is not part of this check	the reviews on your Google profile
Rating vs zone median	Not included	this is not part of this check	the reviews on your Google profile
Share of 1-2 star ratings	Not included	this is not part of this check	the reviews on your Google profile
What reviewers talk about	Not included	this is not part of this check	the reviews on your Google profile
LocalBusiness structured data	Not included	this is not part of this check	the site, compared against your Google profile
Phone on the site vs Google	Not included	this is not part of this check	the site, compared against your Google profile
Address on the site vs Google	Not included	this is not part of this check	the site, compared against your Google profile
Suburbs mentioned on the site	Not included	this is not part of this check	the site, compared against your Google profile
Largest Contentful Paint (loading)	Check	2733ms at the 75th percentile of real visitors to this page (average)	Google PageSpeed Insights
Interaction to Next Paint (responsiveness)	Pass	112ms at the 75th percentile of real visitors to this page (fast)	Google PageSpeed Insights
Cumulative Layout Shift (visual stability)	Pass	0 at the 75th percentile of real visitors to this page (fast)	Google PageSpeed Insights
PageSpeed performance score (lab)	Fail	40/100 in a synthetic mobile test (diagnostic, not field data)	Google PageSpeed Insights
First paint (lab)	Fail	3.8 s in a synthetic mobile test. This is when the visitor stops looking at a blank screen.	Google PageSpeed Insights
Largest paint (lab)	Fail	16.8 s in a synthetic mobile test. When the main thing on the page finally appears. Google calls anything over 4 seconds poor.	Google PageSpeed Insights
How quickly the page fills in (lab)	Fail	7.5 s in a synthetic mobile test. Not a single moment but how long the page keeps changing.	Google PageSpeed Insights
Time the page ignores taps (lab)	Fail	890 ms in a synthetic mobile test. How long scripts hold the page busy while someone is trying to use it.	Google PageSpeed Insights
JavaScript downloaded and never used	Fail	703 KiB in a synthetic mobile test. Bytes the visitor pays for on their connection and nothing runs.	Google PageSpeed Insights
Image formats on the homepage	Fail	20 of 20 homepage images use the older JPEG/PNG format, 0 use a modern one (WebP/AVIF)	the homepage images, weighed as files
Oversized images on the homepage	Check	18 of 20 homepage images are over 100 KB each	the homepage images, weighed as files
Total image weight on the homepage	Check	24100 KB of images on the homepage alone	the homepage images, weighed as files
AI assistant access to your site	Pass	all 7 crawlers that serve live answers are allowed to read the site	the robots.txt file on the site
AI training crawlers	Pass	all 8 model-training crawlers are allowed to read the site	the robots.txt file on the site
Sitemap declared in robots.txt	Pass	robots.txt points to https://samplepets.example/sitemap.xml	the robots.txt file on the site
The llms.txt file	Pass	present, 4526 bytes. It is a way of telling an assistant what matters on the site. No major assistant has publicly confirmed reading it, so treat it as a bet, not a fix	the page the server returned, before anything ran in the browser
Protective response headers	Context	1 of 6 are missing on every page: permissions-policy. They protect the person on your site, not your position in search	the response headers on every page
Server announces its own software	Context	the server header names what is running behind the site. No hole by itself; it shortens the work for someone hunting a known one	the response headers on every page
Position for "pet store [city]"	Check	position 9 of the 9 results Google returned. The top places go to g.example, f.example, h.example	Google results for that search
Position for "acana dog food [city]"	Fail	nowhere in the 10 results Google returned. The top places go to i.example, i.example, i.example	Google results for that search
Position for "fromm dog food [country]"	Fail	nowhere in the 9 results Google returned. The top places go to j.example, e.example, b.example	Google results for that search
Position for "pet store near me [city]"	Check	position 10 of the 10 results Google returned. The top places go to f.example, k.example, reviewsite.example	Google results for that search
Position for "dog treats [city]"	Fail	nowhere in the 9 results Google returned. The top places go to l.example, m.example, h.example	Google results for that search
Position for "cat food delivery [city]"	Check	position 8 of the 10 results Google returned. The top places go to Competitor J.example, n.example, o.example	Google results for that search
Position for "dog food [city]"	Check	position 9 of the 9 results Google returned. The top places go to p.example, Competitor J.example, samplepets.example	Google results for that search
Position for "cat food [city]"	Check	position 10 of the 10 results Google returned. The top places go to o.example, n.example, samplepets.example	Google results for that search
Position for "pet supplies [city]"	Check	position 7 of the 9 results Google returned. The top places go to a.example, g.example, n.example	Google results for that search
Position for "raw dog food [city]"	Fail	nowhere in the 9 results Google returned. The top places go to q.example, r.example, s.example	Google results for that search
Position for "pet food delivery [city]"	Pass	position 3 of the 10 results Google returned	Google results for that search
Position for "same day pet food delivery [city]"	Check	position 7 of the 10 results Google returned. The top places go to Competitor J.example, n.example, samplepets.example	Google results for that search
Position for "cat litter [city]"	Check	position 7 of the 9 results Google returned. The top places go to samplepets.example, o.example, a.example	Google results for that search
Position for "best dog food [city]"	Fail	nowhere in the 8 results Google returned. The top places go to c.example, advicesite.example, www.reddit.com	Google results for that search
Position for "puppy food [city]"	Check	position 5 of the 9 results Google returned. The top places go to samplepets.example, p.example, j.example	Google results for that search
What people want from "pet store [city]"	Context	navigational, at 61% probability	what people searching that phrase are trying to do
What people want from "dog food [city]"	Context	transactional, at 54% probability	what people searching that phrase are trying to do
What people want from "cat food [city]"	Context	transactional, at 42% probability	what people searching that phrase are trying to do
What people want from "pet supplies [city]"	Context	commercial, at 49% probability	what people searching that phrase are trying to do
What people want from "raw dog food [city]"	Context	transactional, at 47% probability	what people searching that phrase are trying to do
What people want from "pet food delivery [city]"	Context	transactional, at 69% probability	what people searching that phrase are trying to do
What people want from "same day pet food delivery [city]"	Context	transactional, at 93% probability	what people searching that phrase are trying to do
What people want from "cat litter [city]"	Context	navigational, at 37% probability	what people searching that phrase are trying to do
What people want from "best dog food [city]"	Context	commercial, at 78% probability	what people searching that phrase are trying to do
What people want from "puppy food [city]"	Context	transactional, at 59% probability	what people searching that phrase are trying to do
What people want from "acana dog food [city]"	Context	transactional, at 50% probability	what people searching that phrase are trying to do
What people want from "fromm dog food [country]"	Context	transactional, at 35% probability	what people searching that phrase are trying to do
What people want from "pet store near me [city]"	Context	navigational, at 39% probability	what people searching that phrase are trying to do
What people want from "dog treats [city]"	Context	transactional, at 66% probability	what people searching that phrase are trying to do
What people want from "cat food delivery [city]"	Context	transactional, at 79% probability	what people searching that phrase are trying to do
Searches this site already appears for	None found	none: the site does not currently rank for anything measurable	the searches this site already appears for
Sites competing for the same searches	None found	none returned, which follows from the line above	sites competing for the same searches
Sample Pet Co. named by ChatGPT	Check	1 of 15 answers to real questions	ChatGPT, asked with web search on
Named instead of you	Context	Competitor G (6), Competitor B (5), Competitor E (4), Competitor J (4), Competitor C (3), Competitor A (3), Competitor I (2), Competitor F (2), Competitor H (2), Competitor D (2), Competitor O Premium pet food and supply delivery (2), out of 15 answers	ChatGPT, asked with web search on
Google writes its own answer above the results	Fail	on 1 of the 15 questions checked. It quotes c.example, a.example, d.example, e.example, www.facebook.com, and not you	the answer Google writes above the results
Times assistants mention this site	Pass	11 across the questions in this index. Next after you: a.example (6), f.example (4), www.google.com (4)	how often assistants mention the site
Claude and Perplexity	Not included	not asked for this audit	not run for this audit
samplepets.example (you)	Fail	155 sites link to it, 377 links in total. Spam signal 23 of 100, where lower is cleaner	links pointing at each site
a.example	Context	2658 sites link to it, 38084 links in total. Spam signal 10 of 100, where lower is cleaner	links pointing at each site
b.example	Context	4436 sites link to it, 25376 links in total. Spam signal 16 of 100, where lower is cleaner	links pointing at each site
Passages a machine could lift and quote	Fail	0 of 78 blocks score as quotable	the pages, loaded twice: with and without JavaScript

About this report

This report reflects the evidence collected on the dates shown and within the scope explained in the report summary. Search results and AI answers can vary by query, location, device and time. Third-party figures are estimates and may change.

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