Guides
How search and AI actually decide who they show.
No tricks, no jargon. Short reads on the things that quietly keep an Australian business out of Google and out of AI answers, and what to do about each one.
We checked 247 Sydney vet clinic websites. Most of them are slowly losing clients.
The clinics themselves are well reviewed. Their websites have not kept up, but most of the fixes are small.
AI Visibility Audits in Australia: 9 AEO and GEO Options Compared
See what the A$149 SEENMETRIC Standard audit includes, compare one-time audits with GEO/AEO subscriptions, and check each provider's published scope.
AI sends you fewer visitors. Here is why that can be good news
Compare raw numbers and AI sends a business far fewer visitors than Google. Compare enquiries that turn into paying jobs and the smaller channel can win. Here is a simple way to work out what an AI-referred visitor is actually worth to you.
GEO vs AEO vs SEO: what actually changes
Three acronyms, sold sometimes as three separate retainers. Here is what SEO, AEO and GEO each actually optimise for, the foundation that is genuinely shared between them, and where the real split is worth paying attention to.
Who AI actually recommends for your trade, and why
Ask AI to recommend a tradesperson or a professional near you and it names two or three, from a small pool of sources it actually trusts. Here is where that pool is, why aggregators often win the spot, and what it takes to be one of the names.
What AI visibility work actually costs in Australia
Ask what AI-visibility work costs and most agencies want a conversation first, not a number. Here is what a retainer actually buys, the fixes worth doing before you ever sign one, and how to tell a real quote from a vague one.
Can AI assistants actually reach your website?
Your website can load perfectly for every customer and still hand an error to the bots that ChatGPT, Claude and Perplexity send to read it. When that happens you are invisible in AI answers for a reason no browser will ever show you.
Why checking ChatGPT once tells you almost nothing
Ask an AI assistant the same question twice and you can get two different lists of businesses. That is not a glitch. It is how these tools work, and it means one screenshot of your business being named proves far less than it looks.
Can you check your own site with ChatGPT or Claude Code?
You can open ChatGPT, or run a Claude Code skill, and get a confident read on your website for nothing. So why pay for a check. The honest answer is not that you cannot do it. It is that a free tool guesses wherever it has no real data about you.
How do I check if ChatGPT recommends my business?
You do not need any tools or logins to find out what AI assistants say about your business. You need twenty minutes, the right questions, and a way to score the answers so one lucky result does not mislead you. Here is the whole method, step by step.
What is an AI visibility audit?
A regular SEO audit asks whether Google can rank you. An AI visibility audit asks a newer question: when a customer asks ChatGPT or Perplexity for a recommendation, are you in the answer? Here is exactly what one checks, and what it can and cannot promise.
The local basics that decide if Sydney customers find you
For a business that serves a suburb, the map pack and the local three results matter more than any national ranking. What decides them is boring, fixable, and where most Sydney businesses quietly lose ground.
How to be the source an AI answer cites
AI assistants do not read the whole web on the spot. They pull a few passages, stitch them into an answer, and cite them. Getting cited is less about clever writing and more about being easy to lift a clean sentence from.
Google AI Overviews have arrived in Australia. What now?
There is a new block at the top of many Google searches: an answer Google writes itself, before the usual list of links. It changes who gets the click, and being the source it quotes is now its own kind of visibility.
Is your website too slow? Core Web Vitals without the jargon
Google measures how your site feels to a real person on a real phone, and it uses that measurement when it decides who to show. You do not need to be technical to understand what it is grading or why it matters.
When your website loads for people but not for Google
Your homepage looks perfect when you open it. To Google and to AI assistants, the same page can arrive almost blank. This is one of the most common and most invisible reasons a site never ranks.
Why ChatGPT recommends your competitor, not you
Ask an AI assistant to recommend a plumber, a cafe or an accountant in your area, and it will name a handful of businesses. If yours is not one of them, that is not bad luck. Here is what the answer is actually built from.
How Australian businesses get found in AI search
Search is splitting in two. Google still lists links, and a growing share of customers now get a single spoken answer from ChatGPT, Gemini or Perplexity instead. Here is what decides whether that answer names you.